Why running it like a business is no longer an option for charities
In the past, the term RILAB (Run It Like A Business) symbolised activity in the charity...5
Repairing the reputation of fundraising: lessons learned from famous brands
It is fair to say that for charities, 2015 was not a great year. However, always one...
Central YMCA to reposition brand with PR Agency One
Central YMCA has appointed PR Agency One to help it in a major brand repositioning campaign,...
Charity fundraising: a megaphone at a dinner party
I believe that charity brands are at a crisis point. The recent blizzard of negative comment...
Global study highlights risks to charities of tampering with their brand
An international study on brand properties encourages charities to use a more scientific approach to building...Managing your brand in a digital world
I went to a very enjoyable breakfast seminar by CharityComms about managing risk and reputation. There were...12 Tips of Christmas… part 3
Here’s the third instalment of our 12 tips of Christmas for fundraisers and charity marketing...
What makes a charity brand "the best"?
A recent Third Sector article reported that Cancer Research UK retains title of best charity brand...
DEC rebrands to help strengthen fundraising
The DEC has redesigned its website as part of a rebranding process designed to strengthen fundraising...
No-one's shouting about Cancer Research UK's new brand
Yes this is a blog about Cancer Research UK’s re-brand… but it’s not a typical analysis. ...
Curly Wurlies, Marketing and Fundraising resolutions 2012
By this time each year I’m usually on the verge of blowing one minor resolution (this...Brand equity and how to lose it
Amongst the ongoing debates around business and charity branding, I’ve not seen much discussion around the...
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