Brand equity and how to lose it
Amongst the ongoing debates around business and charity branding, I’ve not seen much discussion around the...0Branding and fundraising can work together (I know, I've seen it!)
I’ve been involved with some interesting twitter debate this week around how valuable or otherwise brands...
New Facebook fan pages – better control of our brands?
Facebook has changed the design of fan pages today, which also adds few useful functions. For...
What happens if we treat supporters like customers?
I’ve been involved in lots of productive and challenging online discussions recently about the importance of...
New conference on brand positioning from the Institute of Fundraising
The Institute of Fundraising has announced a new one-day conference designed to help fundraisers strengthen their...
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