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Breast cancer charity rebrands for 20th anniversary

Breast cancer charity rebrands for 20th anniversary

Manchester-based Genesis Breast Cancer Prevention has rebranded to Prevent Breast Cancer and has appointed three agencies to handle the digital and creative strategy behind the change.

The charity has changed its name as it celebrates its 20th anniversary. MediaCom, Studio North and Pixel Inspiration have been appointed to assist the charity with its aim of raising £1 million per year.

MediaCom is offering its services on a pro bono basis and will develop and implement a digital strategy to include blogs and video content, while brand agency Studio North will be responsible for developing the brand messaging and visual identity. Pixel Inspiration will also create video content for the charity.

Nikki Barraclough, executive director of Prevent Breast Cancer, said:

“We have a really proud history as Genesis, but there’s a lot more research to do. It’s now time to look towards the future and present ourselves in a way that will resonate with a new wave of supporters, without alienating those that have been with us since day one. We’ve made sure not to spend unnecessary funds, but feel a rebrand was essential for us to optimise our fundraising potential.

“The name Prevent Breast Cancer is completely explicit and clearly demonstrates our mission to make the disease a thing of the past, and we now need a bold look and feel to replicate that.”


Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via

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