GivePenny lets you fundraise by adding songs to Spotify playlists
Howard Lake | 26 July 2019 | News
Fundraising platform GivePenny has integrated with music streaming service Spotify to allow users to add songs to Spotify playlists in exchange for a charity donation.
The novel method of raising money for charity means that you can now create a playlist in the name of your chosen charity, to which your friends and family can add a song in exchange for a donation.
“This is the most excited I’ve been about a new feature of GivePenny’s since we launched in 2016,” says Lee Clark, Founder and Chief Everything Officer at GivePenny.
“From fundraising challenges in running to cycling, to gaming and beyond, music is ever-present, keeping you in the moment. When we realised how powerful music is to people while taking on a challenge, we simply couldn’t compromise with how we would weave playlist fundraising into the experience. Spotify was the natural choice.”
https://twitter.com/givepennylee/status/1154396702130020352
21st century charity jukebox
The playlist fundraising integration is available from today.
The playlist is featured on an easily shareable and customisable page within the GivePenny website. Friends, family or colleagues who want to add a track to your playlist and make a donation do not need to sign up to Spotify or GivePenny in order to do so.
The minimum charity donation is 50p, although you can increase this minimum donation if you wish when you add a track.
How Spotify playlist fundraising works on GivePenny
How playlist fundraising works on GivePenny
Tech-for-good startup GivePenny is a charity sponsorship platform that uses a combination of app integration and creative donation methods to enrich the fundraising experience. It has already created integrations with Twitch, Strava and Fitbit.
You can find out more about GivePenny’s Spotify integration on its Playlist Fundraising blog post.
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More playlist fundraising
- RSPB aims to get birdsong into the charts (26 April 2019)
- GDPR playlists brings music to fundraisers’ ears (5 March 2018)
- Tip of the Pops 2 – now that’s what I call fundraising (13 July 2017)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.