Arthritis Research UK appoints Tug to develop online campaign
Howard Lake | 26 April 2010 | News
Arthritis Research UK has appointed search marketing agency Tug to deliver an online advertising campaign for its latest campaign Starting with Arthritis. The campaign aims to help raise awareness and provide support for families with children suffering from juvenile
idiopathic arthritis (JIA), which affects 15,000 children and teenagers in the UK.
Tug will be developing and implementing a pay-per-click (PPC) campaign designed to increase online donations and direct people’s searches for information and help on arthritis and JIA to the Arthritis Research UK main site and the Starting with Arthritis microsite.
As part of the campaign Tug will also help raise awareness of Major Phil Packer’s London Marathon Challenge. Major Packer, who sustained severe spinal cord injuries whilst serving in Iraq, set out to walk the Virgin London Marathon in 26 hours, helping to raise money for 26 charities, with Arthritis Research UK as one of the chosen charities.
Gabriella Iafrate, Community & Events Fundraising Manager of Arthritis Research UK said: “With PPC playing an ever increasing role in
driving website traffic, we want to bring our campaign to as wide an online audience as possible so that they can benefit from all the information and support that Arthritis Research UK has to offer.”
www.tugsearch.co.uk
Advertisement
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.