Why your supporters are wealthier than you expect. Course details.

Barnardo’s launches its first SMS text-back campaign

Howard Lake | 10 October 2004 | News

Revolution magazine reports that children’s charity Barnardo’s has launched its first premium rate SMS campaign to raise funds.
The campaign was launched on 3 October 2004 at the Cardiff Marathon. Members of the public were asked to text their answers to a set question to a premium SMS short code, with the donation to Barnardo’s coming from the £1.50 cost of the text.
Barnardo’s is working with mobile marketing agency MindMatics on the campaign, which is expected to receive support and in-store promotion from clothing retailer Timberland.
Laurence Helgesen from Barnardo’s commented:

“Charities have to be innovative and sophisticated in gaining public support. Our use of premium SMS is ideal – it is quick and requires little effort from the donator – we think it will really appeal to the public through its ease of use”.



Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.