Direct marketing agency Story has won the account to market the Edinburgh Campaign, the University of Edinburgh’s fundraising campaign.
The Leith-based agency will assist the University in maximising its income from over 145,000 alumni around the world.
The first stage of the campaign is getting underway with a direct mail pack sent to 30,000 targeted alumni worldwide. Future stages will include online, press and poster campaigns.
The campaign is being directed by Joanna Storrar, director of alumni and development at the University of Edinburgh.
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