Story wins account to market University of Edinburgh's campaign

Howard Lake | 16 October 2004 | News

• Tagged with:
• Consulting & Agencies
• Digital
• Individual giving

Direct marketing agency Story has won the account to market the Edinburgh Campaign, the University of Edinburgh’s fundraising campaign.

The Leith-based agency will assist the University in maximising its income from over 145,000 alumni around the world.

The first stage of the campaign is getting underway with a direct mail pack sent to 30,000 targeted alumni worldwide. Future stages will include online, press and poster campaigns.

The campaign is being directed by Joanna Storrar, director of alumni and development at the University of Edinburgh.

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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.