Story wins account to market University of Edinburgh's campaign

Direct marketing agency Story has won the account to market the Edinburgh Campaign, the University of Edinburgh’s fundraising campaign.

The Leith-based agency will assist the University in maximising its income from over 145,000 alumni around the world.

The first stage of the campaign is getting underway with a direct mail pack sent to 30,000 targeted alumni worldwide. Future stages will include online, press and poster campaigns.

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The campaign is being directed by Joanna Storrar, director of alumni and development at the University of Edinburgh.

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