Amazon Smile is part of Amazon’s charitable giving activity, where it donates a small percentage (0.5%) of each eligible purchase made to the buyer’s selected charity.
UK Fundraising covered its launch in November 2017, and its expansion to benefit any UK charity in February 2018.
Given the scale of Amazon and its use by consumers in the UK, especially given the past three months of lockdown in response to coronavirus, what income does this service generate for UK charities?
SEE ALSO: How to add your charity’s Amazon Wish List to your web site (3 February 2006)
Amazon has today been reporting back to consumers who use the service, highlighting how much their selected charity has received in the past quarter, and the total amount raised to date to UK charities. So we asked charities and donors how much their charity had received.
Why use Amazon Smile?
Here is Amazon’s explanation of how it works (as of July 2020):
How much have charities received in the past quarter?
Remember, this quarter has been the period of lockdown in the UK. A time of financial worry for many, but also a time in which online shopping has increased substantially, if only because most non-essential shops were closed. So, the below figures are possibly unusual, given this context.
Here are charities’ and individuals’ responses.
UN Women National Committee UK
£1,611.59 in the past quarter
£16,040.09 to date.
Amazon Smile has now generated £3,679,275.06 for UK charities. The company donates a small percentage of sales to shoppers' chosen charities, at no cost to individuals.
— Howard Lake (@howardlake) June 29, 2020
British Red Cross
£8,365.63 in the past quarter
£68,861.50 to date
Fantastic bit of news to wake up to. Such an easy way to support a charity during these times – especially with the surge in online shopping! Take the time to set up @amazonsmile ? pic.twitter.com/olIDYdPvaG
— Adam Rowlands (@CuriousRalph) June 29, 2020
The Macular Society
£115.22 in the past quarter
£582.38 to date
Tiny for us in comparison pic.twitter.com/uTEgUsZD5e
— Emma M (A344643) (@runningfasterEm) June 29, 2020
£1,087.07 in the past quarter
£5,963.59 to date
More people should use @amazonsmile! Think of how much more could go to charity each year. My contribution goes to @ScottishSPCA, makes me happy to know it'll help some animals at their centres #donations #adoptdontshop pic.twitter.com/QU0lw6zu7g
— A E Ryan (@A_E_Ryan) June 29, 2020
Little People UK
£29.64 in the past quarter
£123.56 to date
So far you have raised £123.56!
— Little People UK (@LPUKOnline) June 29, 2020
Ellen Macarthur Cancer Trust
£29.20 in the past quarter
£224.75 to date
We’ve got some work to do! pic.twitter.com/1Jzt887KvV
— @frankfletcher (@frankfletcher) June 29, 2020
Other charities report very low totals too:
Not going to ring the bell for the £1.18 we received this quarter… 0.0000006% of our quarterly income.
— Damian Chapman (@damianchapmanuk) June 29, 2020
Individuals have shared how much they have raised for their chosen charity.
Beth Granter’s 37 orders had raised £8.71 to date for her local RSPCA branch.
Yes that works, thanks! I picked an RSPCA branch local to my hometown. pic.twitter.com/vhHaBxgPp5
— Beth Granter (@bethgranter) June 29, 2020
Kelly Hewson-Fisher has generated £42 so far to Lincolnshire Rural Help.
— Kelly Hewson-Fisher (@KellyHewsonF) June 29, 2020
How to raise funds via Amazon Smile?
To be clear, only purchases made through smile.amazon.co.uk will generate a donation for charity under the Amazon Smile programme.
You can find out how much you have raised for your charity. (This standard link works for anyone – it takes you to your AmazonSmile Impact page, once you have logged in to Amazon).
There are other ways of using Amazon to raise funds for charity, including the Amazon Wish List in which you list items on sale on Amazon that your charity needs. Supporters can then buy them and have them shipped to the charity. Here is Marwell Zoo’s wish list, and here is Over The Wall’s list.
Amazon Smile goes mobile
Amazon Smile is now available on iPhone and Android devices via the Google Shopping app. CLIC Sargent have reminded us to update that app and switch on the AmazonSmile option.
Don’t forget AmazonSmile is now available on your smartphone! Update your app to donate a percentage of the money you spend to CLIC Sargent. Just follow these instructions https://t.co/zs62fV8D8J pic.twitter.com/DrmAOeFuhO
— CLIC Sargent (@CLIC_Sargent) July 8, 2020
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