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How much do UK charities receive from Amazon Smile?

How much do UK charities receive from Amazon Smile?

Smile is part of ’s charitable giving activity, where it donates a small percentage (0.5%) of each eligible purchase made to the buyer’s selected charity.

UK Fundraising covered its launch in November 2017, and its expansion to benefit any UK charity in February 2018.

Given the scale of Amazon and its use by consumers in the UK, especially given the past three months of lockdown in response to coronavirus, what income does this service generate for UK charities?

 

SEE ALSO: How to add your charity’s Amazon Wish List to your web site (3 February 2006)

 

Amazon has today been reporting back to consumers who use the service, highlighting how much their selected charity has received in the past quarter, and the total amount raised to date to UK charities. So we asked charities and donors how much their charity had received.

 

Why use Amazon Smile?

Here is Amazon’s explanation of how it works (as of July 2020):
 

The benefits of Amazon Smile - source: Amazon.co.uk

How Amazon Smile benefits charities (July 2020). Image: amazon.co.uk

 

How much have charities received in the past quarter?

Remember, this quarter has been the period of lockdown in the UK. A time of financial worry for many, but also a time in which online shopping has increased substantially, if only because most non-essential shops were closed. So, the below figures are possibly unusual, given this context.

Here are charities’ and individuals’ responses.

UN Women National Committee UK

£1,611.59 in the past quarter
£16,040.09 to date.

 

 

British Red Cross

£8,365.63 in the past quarter
£68,861.50 to date

 

The Macular Society

£115.22 in the past quarter
£582.38 to date

 

Scottish SPCA

£1,087.07 in the past quarter
£5,963.59 to date

 

Little People UK

£29.64 in the past quarter
£123.56 to date

Ellen Macarthur Cancer Trust

£29.20 in the past quarter
£224.75 to date

 

Other charities report very low totals too:

 

 

Individual supporters

Individuals have shared how much they have raised for their chosen charity.

Beth Granter’s 37 orders had raised £8.71 to date for her local RSPCA branch.

 

Kelly Hewson-Fisher has generated £42 so far to Lincolnshire Rural Help.

 

 

How to raise funds via Amazon Smile?

To be clear, only purchases made through smile.amazon.co.uk will generate a donation for charity under the Amazon Smile programme.

You can find out how much you have raised for your charity. (This standard link works for anyone – it takes you to your AmazonSmile Impact page, once you have logged in to Amazon). 

There are other ways of using Amazon to raise funds for charity, including the Amazon Wish List in which you list items on sale on Amazon that your charity needs. Supporters can then buy them and have them shipped to the charity. Here is Marwell Zoo’s wish list, and here is Over The Wall’s list.

 

Amazon Smile goes mobile

Amazon Smile is now available on iPhone and Android devices via the Google Shopping app. CLIC Sargent have reminded us to update that app and switch on the AmazonSmile option.

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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