Fundraising news, ideas and inspiration for professional charity fundraisers

Adding your charity's Amazon wishlist to your website

Adding your charity's Amazon wishlist to your website

Adding your charity’s Amazon wishlist to your website can now be done easily using edazzle’s free amazonbox tool. If it can be bought from Amazon, you can display it on your site and ask supporters to buy it for you. UK Fundraising shows you how.

An Amazon wishlist is a handy way of listing the various items that individuals plan to buy for themselves one day. There is, however, nothing stopping a charity or voluntary organisation creating a wishlist or indeed several wishlists. Indeed, some charity’s publish a “shopping list” of donations and occasionally gifts in kind that they require.

Nothing on Amazon that your charity needs? You don’t need software? Training books for staff? Books for your school? Toys and games for your nursery? Kettles and vacuum cleaners for your care home? Or if none of those are appropriate, how about items to be auctioned for your charity?

A new tool from makes sharing this wishlist on your website even easier. Indeed it will let you display not only your Amazon wishlist, but also your listmania list, your wedding registry, your baby registry or your marketplace seller items on your website. Explore Amazon some more if these don’t mean much to you.

The amazonbox tool uses the Amazon API or programming interface, a method of exporting Amazon’s content with its permission to create new and different information services.

Even better, it lets you add your Amazon associate ID number which means that if your charity earns a percentage of sales it generates by listing and linking to Amazon on its website, it can also earn that percentage on sales from the wishlist.

In other words, your charity can earn income every time a supporter gives you what you ask for.

To publish your charity’s wishlist on your site first you need a wishlist, which is easy to set up at

Then visit the amazonbox page and fill in the form, detailing your wishlist ID and your country location.

The basic version will list just the first 10, but some further programming could no doubt tease out the rest of the wishlist onto your site.

This is UK Fundraising’s Howard Lake’s wishlist.

And since Howard also sells items on as a marketplace seller, here are those items:

Where you place these lists on your charity’s website is your choice, but note that they automatically arrive with a RSS feed. So supporters can keep up with need additions to your wishlist.

If your charity enjoys success using the amazonbox then do let UK Fundraising know.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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