Measuring your email marketing metrics will make you a better fundraiser
One of the best things about email marketing is that it can be so easily tracked,...0
Out-of-office emails provide donated advertising space for charities through Mindshare tool
Mindshare, part of WPP, has launched a tool that enables companies and individuals to donate space...
Consumers still loyal to their email accounts, says DMA
Email continues to be a reliable method of communication, according to research by the Direct Marketing...
DMA reveals how UK consumers use email
Not only do most of our remain faithful to our original email address, 99% of us...
[Infographic] DMA on marketing emails in 2017 – the challenge of relevant content
How is email performing in the UK and where can improvements be made? The Direct Marketing...
Direct mail vs email [INFOGRAPHIC]
Bournemouth-based agency Proactive has published an infographic detailing the differences between direct mail and email. It presents...
Fundraising Media DNA – ‘old’ vs. ‘new’ media
fast.MAP’s Fundraising Media DNA report looks at the engagement levels of both ‘non-digital’ and ‘digital’ channels among...
Fundraising Media DNA 2016/17: effectively targeting different age groups
Whether a charity is seeking to target a specific age group or a range of ages,...Fundraising Media DNA 2016/17: new insight into fundraising and donor behaviour
“The more we know about how engaged supporters and active donors respond to different fundraising channels, the...
19 fundraising statistics imperative to understanding donor behaviours
The secret to running a successful fundraising campaign lies in understanding your donor’s behaviour. It’s not only...
Chimpegration now available for Blackbaud-hosted customers
Zeidman Development has released a new version of its Raiser’s Edge and MailChimp integration software tool Chimpegration for...
Fundraising Media DNA: the most common misconceptions by fundraisers
There is no doubt that expertise and experience are invaluable fundraising talents, but there are some...
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