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[Infographic] DMA on marketing emails in 2017 – the challenge of relevant content

[Infographic] DMA on marketing emails in 2017 – the challenge of relevant content

How is email performing in the UK and where can improvements be made? The Direct Marketing Association (DMA) has published its latest Marketer email tracker report in infographic format to answer these questions.

Sponsored by Dotmailer, the Marketer email tracker 2017 report finds that marketers are finding the creation of sufficient relevant content one of their biggest challenges. This is reflected in complaints from consumers who say the receive too many emails from brands that are not relevant to them.

Skip Fidura, Client Services Director at dotmailer and Chair of the DMA’s Responsible Marketing Committee, said:

“This year’s insight into the view of consumers and marketers on email paints a worrying picture. While both love the channel, consumers continue to say they get too many and irrelevant emails from brands. More worrying still is that 42% of marketers agree. The warning signs are there.

“Over half of consumers have considered deleting their email account to control the flow of marketing emails they receive. As email marketers, we have a responsibility to our customers, to ourselves and to our businesses to keep our channel not just viable but thriving long into the future.”

You can download the Marketer email tracker 2017 in PDF from the DMA.


Infographic: DMA’s latest Marketer email tracker 2017 report

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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