Bupa partnership with dementia charities to continue for third year
Howard Lake | 3 January 2011 | News
Healthcare group Bupa has confirmed that it will continue its Bupa Great Run Series in partnership with dementia charities, Alzheimer’s Society and Alzheimer Scotland for a third year.
Over 10,000 people have run for the two charities in the Bupa Great Runs Series since the beginning of the partnership in 2009, and the charities are on target to raise over £1 million for the second year in a row. By the end of 2011, the charities hope to have raised over £3.5 million.
A third of people who live in Bupa’s 305 care homes around the UK require specialist dementia care. Dr Graham Stokes, director of dementia care at Bupa Care Services, said: “As the UK’s leading provider of dementia care, we’re committed to helping people with the disease to live well. We understand how important it is to work with Alzheimer’s Society to support people with dementia today and find a cure for tomorrow”.
Jo Swinhoe, director of fundraising and marketing at Alzheimer’s Society said: “We rely on voluntary income to support people with dementia and their carers and undertake our vital research, so we are thrilled to have this opportunity for a third year and are committed to raising even more in 2011.”
Bupa has sponsored the Great Run Series for 18 years, and last year helped raise over £28 million for charity in total.
www.alzheimers.org.uk/greatrun
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.