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Shelter's Vertical Rush joins elite tower-running circuit

Shelter's Vertical Rush joins elite tower-running circuit

Vertical Rush, Shelter’s fundraising run up the City of London’s first skyscraper, has become part of the Vertical World Circuit, the ‘Formula One’ of the tower-running world.

Other towers in the circuit include the first ever tower-running event, the Empire State Building Run-Up in New York, and the Tapei 101 in Taiwan, which was until recently the world’s tallest building.

Vertical Rush challenges participants to run up the 920 steps and 42 floors of Tower 42, the former NatWest tower. This year’s event, the third time it has been run, takes place on 3 March 2011.

Channel 4 News anchorman and renowned British journalist Jon Snow will be one of those taking part. He said: “I am calling on people up and down the country to join me when I leave the buzz of the news room and attempt to triumph over the soaring heights of Tower 42”. Shelter was the first charity he became involved with.

Louise Parkes, Shelter’s Director of Fundraising, said: “Following the award-winning success of last year’s Vertical Rush, we are setting our sights high for this year’s event which we hope to be the best yet.”

Vertical Rush sees groups of chip-timed runners, who compete individually or in teams, setting off in hourly slots to set their personal bests. Last year’s event attracted more than 900 runners who raised over £195,910 for Shelter. Vertical Rush 2011 is expected to attract 1,200 runners who will be aiming to raise more than £180,000.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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