Children’s Society appoints Vivid Lime
Howard Lake | 8 September 2007 | News
The Children’s Society has appointed digital agency Vivid Lime to manage their direct marketing requirements for an initial six-month contract, with the aim of expanding the number and type of channels it uses to communicate.
The charity is keen to introduce other channels into their acquisition portfolio and hopes to utilise the technological expertise of the digital agency. This foray in to digital marketing will begin with an online campaign launching in September and will include Pay per Click (PPC) activity, affiliate marketing, email marketing and online partnerships.
Carolyne Coupel, Head of Acquisition Marketing at The Children’s Society said: “The Children’s Society believes that while technology has given us great access to mass audiences, the need for integrated and targeted communication is now more essential. Vivid Lime are ideally placed to help us achieve this and we look forward to working with them.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.