#OneBigTweet auction to raise funds for African farmers

Melanie May | 14 March 2017 | News

• Tagged with:
• Fundraising ideas
• social media
• Twitter

Cafédirect Producers’ Foundation is once again running its #OneBigTweet campaign to raise money for farmers in Africa.

#OneBigTweet is a cashless charity campaign that harnesses the power of social influence by asking individuals to donate their Twitter following rather than giving cash.

The aim is to grow a donated following so big that Cafédirect Producers’ Foundation can auction it for African farmers. This #OneBigTweet, when sold will automatically be retweeted by everyone who has donated their followers, acting in a similar way to a Thunderclap.

Participants are asked to visit onebigtweet.com and click to donate their followers with a pledge to let Cafédirect Producers Foundation send one, one time only, automatic retweet from the eventual sponsor.

The total is rising…. Now #OneBigTweet is worth over $95K! Please RT and join at https://t.co/G5SsVfWgxq pic.twitter.com/UjBrF0Rjkx

— OneBigTweet (@onebigtweet) March 10, 2017

As of March 10^th, more than 1,000 people had donated over 6 million followers to the #OneBigTweet, making it worth over $95k.

Cafédirect Producers’ Foundation is currently seeking a sponsor for #OneBigTweet and is asking businesses to bid for the tweet.

Businesses and brands interested in sponsoring #OneBigTweet get in touch – https://t.co/6aT8rPM24c #CSR #sponsorship pic.twitter.com/63EEPMyiTh

— OneBigTweet (@onebigtweet) March 7, 2017

About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.