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Just 1 Project sets challenge of raising £500,000 in five months through social media alone
Melanie May | 11 July 2016 | News
A project has launched that aims to raise £500,000 for five charities in five months using just social media.
The Just 1 Project, created by author, TED-X speaker and behaviourist, Jez Rose, asks people to donate one pound and then to share the project with their social networks. The five charities who will benefit from The Just 1 Project are: Roald Dahl’s Marvellous Children’s Charity; BASICS Hertfordshire; Brain Tumour Research; Youth Sport Trust and Contented Dementia Trust.
Editor’s note: the video previously embedded here (https://www.youtube.com/watch?v=yYSVPQ_yiyc) is no longer available.
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Rose was inspired to create The Just 1 Project by the film ‘Pay It Forward’ starring Kevin Spacey and Jon Bon Jovi.
Rose said:
“I wanted to realise the same ambition, and wondered if we could garner the strength of social media to raise big funds for charity. If half the people I am connected to, donate and share, and then they donate and share, we should reach our GBP500,000 in five months.”
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.