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Just 1 Project sets challenge of raising £500,000 in five months through social media alone

Just 1 Project sets challenge of raising £500,000 in five months through social media alone

A project has launched that aims to raise £500,000 for five charities in five months using just .

The Just 1 Project, created by author, TED-X speaker and behaviourist, Jez Rose, asks people to donate one pound and then to share the project with their social networks. The five charities who will benefit from The Just 1 Project are: Roald Dahl’s Marvellous Children’s Charity; BASICS Hertfordshire; Brain Tumour Research; Youth Sport Trust and Contented Dementia Trust.

 

Rose was inspired to create The Just 1 Project by the film ‘Pay It Forward’ starring Kevin Spacey and Jon Bon Jovi.

Rose said:

“I wanted to realise the same ambition, and wondered if we could garner the strength of social media to raise big funds for charity. If half the people I am connected to, donate and share, and then they donate and share, we should reach our GBP500,000 in five months.”

 

Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via www.thepurplepim.com.

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