Just 1 Project sets challenge of raising £500,000 in five months through social media alone

Melanie May | 11 July 2016 | News

• Tagged with:
• Fundraising ideas
• social media

A project has launched that aims to raise £500,000 for five charities in five months using just social media.

The Just 1 Project, created by author, TED-X speaker and behaviourist, Jez Rose, asks people to donate one pound and then to share the project with their social networks. The five charities who will benefit from The Just 1 Project are: Roald Dahl’s Marvellous Children’s Charity; BASICS Hertfordshire; Brain Tumour Research; Youth Sport Trust and Contented Dementia Trust.

[youtube height=”450″width=”800″]https://www.youtube.com/watch?v=yYSVPQ_yiyc[/youtube]

Rose was inspired to create The Just 1 Project by the film ‘Pay It Forward’ starring Kevin Spacey and Jon Bon Jovi.

Rose said:

“I wanted to realise the same ambition, and wondered if we could garner the strength of social media to raise big funds for charity. If half the people I am connected to, donate and share, and then they donate and share, we should reach our GBP500,000 in five months.”

About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.