Fundraising news, ideas and inspiration for professional charity fundraisers

9 Christmas fundraising ideas on Twitter

9 Christmas fundraising ideas on Twitter

It’s beginning to feel a lot like… a major fundraising opportunity.

Here is an assortment of fundraising ideas and opportunities for your to emulate in 2017.


1. Whizzmas


2. Last posting date

If you want your fundraising appeals and last minute reminders to arrive in time, know your posting dates for Christmas!


3. Christmas lights


4. Christmas single


5. Buy the book


6. £1 per tweet

British Gas has partnered with Shelter to offer a £1 donation for each use of the hashtag #tweetforshelter up to a maximum donation of £25,000.


7. Advent calendar

Want repeat visits to your site during December? Create an advent calendar with new appealing content every day for 24 days.

Or see if you can get included on someone else’s advent calendar. The Guardian Voluntary Sector Network is featuring a different charity each day, and is sharing them via :

Read Madeleine Sugden’s compendium of charities’ digital advent calendars for 2016.


8. Demonstrate your track record

If you’re the BBC then you have plenty of content to share in the run-up to Christmas. Fortunately the BBC’s Twitter Advent Calendar has included the BBC Radio 4 Christmas Appeal for St Martin’s-in-the-Fields.


9. How much is that snowman in the window?

BBD Perfect Storm is running a Twitter campaign combined with a shop window display in London to benefit Evelina London Children’s Hospital. For every tweet with the #KeepDeFrostyAlive hashtag, the company donates 10 minutes of freezer power to keep DeFrosty the snowman ‘alive’ and they donate 10p to the charity.

DeFrosty is on display in Old Street courtesy of Derwent London, and you can view him (or her) via a YouTube livestream.




Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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