Insight in Fundraising Awards 2016 winners announced
Melanie May | 22 June 2016 | News
British Red Cross, RNIB, Cancer Research UK, NSPCC, Centrepoint, Macmillan Cancer Support and the University of Sheffield were among the winners of the fifth annual IoF Insight in Fundraising Awards this month.
The awards recognise charities and suppliers for their work with data and insight in fundraising. The 2016 IoF Insight in Fundraising Awards took place at the Café de Paris in London on 8th June, with this year’s Outstanding Contribution Award going to Professor Adrian Sargeant.
The winners:
Most Powerful Use of Insight from Traditional Methods of Data Analysis:
Winner: British Red Cross, and Highly Commended: NSPCC
Most Powerful Insight Using Innovative Methods of Data Analysis:
Winner: University of Sheffield, and Highly Commended (2): British Red Cross, and NSPCC
Best Use of Data & Analysis in Digital Fundraising:
Winner: RNIB
Most Powerful Use of Insight Through Research:
Winner: Cancer Research UK, and Highly Commended (2): About Loyalty, and University of Sheffield
Most Powerful Example of Insight Sharing:
Winner: NSPCC, and Highly Commended: Cancer Research UK
Most Powerful Use of Insight by a Small to Medium Income Charity:
Winner: Centrepoint
Most Powerful Use of Insight from a Long-term Strategic Project:
Winner: Macmillan Cancer Support, and Highly Commended: RNIB
Team of the Year:
Winner: Macmillan Cancer Support, and Highly Commended (2): Unicef UK, and Prostate Cancer UK
Supplier of the Year:
Winner: Qbase, and Highly Commended: Pebblebeach Fundraising
Rising Star:
Winner: Jess Bebb – CAFOD, and Highly Commended: Jack Thornton – RNIB
Outstanding Contribution:
Professor Adrian Sargeant
Jon Moxham, Insight in Fundraising Awards 2016 lead and business intelligence programme manager at British Red Cross said:
“In this last year of uncertainty, it certainly feels that insight requires, and is starting to take, greater prominence within charities of all shapes and sizes. The work seen in this year’s awards goes a long way to furthering this by highlighting just what using data and insight can achieve, and in showing how we can monitor and evaluate these activities for the greatest effectiveness, as well as develop feedback mechanisms to help us better hear the voice of the supporter.”
On the night, the shortlist for the IoF National Awards 2016 – Best Use of Insight was also announced, The shortlist is made up of six award winners from the core discipline categories of the Insight in Fundraising Awards. The winner will be announced at the Institute of Fundraising’s National Awards 2016 on 29th November. The shortlisted charities are: Cancer Research UK, British Red Cross, Macmillan Cancer Support, NSPCC, RNIB, and University of Sheffield.
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About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.