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Shortlist announced for Insight in Fundraising Awards 2015

The shortlist for the fourth Insight in Fundraising Awards has been announced. The annual competition is run by the Institute of Fundraising’s Special Interest Group for Insight in Fundraising (IoF Insight SIG).
The awards are judged against insight, innovation and impact. They highlight the achievements of analysts, database marketers, researchers and online fundraisers in delivering value and opportunities in the use of insight for making a difference in fundraising.
Insight SIG chair, Jim Baggett, commented:

“It is quite frankly inspiring to be involved in these Awards. I get a real sense of the passion, intelligence and skill that runs through the work that our members do, day in and day out. Many thanks to everyone for entering and congratulations to the finalists – I’m only sorry that everyone can’t win!”

Gala dinner on 10 June

The winners will be announced at a ceremony and gala dinner at Shakespeare’s Globe Underglobe on London’s South Bank on 10 June. Tickets are still available.


Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

IoF National Award – Best Use of Insight

Once again, the winners of the Insight in Fundraising Awards will be shortlisted for the Institute of Fundraising’s National Awards for the Best Use of Insight category. This award will be presented at the Institute of Fundraising’s National Awards gala dinner on 6 July in London.

Insight in Fundraising Awards 2015 – shortlist

Most Powerful Insight from Traditional Methods of Data Analysis

NSPCC – 10 Year Investment
Age UK – Legacy Mixed Marketing Initiative
Sightsavers – Doubling Cash Income
The Children’s Society/Adroit – Regular Giving Forecasting App

Most Powerful Insight Using Innovative Methods of Data Analysis

RNIB – Next Best Ask
RNIB – State Space Modelling for Legacy Income
Macmillan Cancer Support – Groups and Associations
Macmillan Cancer Support – Macmillan Service Line
Save the Children with Good Innovation – Insight for New Income

Most Powerful Insight from Digital Analysis

Alzheimers Research UK with Boldlight Limited – Using Supporter Insight to Build The Online Donation Process
Age UK – Online-Offline Donor Analysis

Most Powerful Insight Through Research

Cancer Research – We Will Campaign
Macmillan Cancer Support – Not Alone Campaign
RSPB – Vote for Bob
Guide Dogs with RAPP – Guide Dogs Consideration Informing 2015 Community Appeal

Most Powerful Example of Insight Sharing

CRUK – Volunteer Fundraising
CRUK – Product Packs
NSPCC – The Knowledge

Most Powerful Use of Insight by a Charity with Fundraising Income Less than £7m

Wood Green The Animals Charity – Insight Driven Legacy Fundraising Strategy
St Paul’s Cathedral with Insight-Ful

Most Powerful Insight from a Long Term Strategic Project

Age UK/Adroit – Driving Insight from Attitudinal Segmentation Across Multiple Channels
Red Cross – Inspiring Loyalty
More Partnership – Regular Giving Benchmark
CRUK – Youth Proposition

Team of the Year

The Children’s Society

Supplier of the Year

Adroit Data & Insight
More Partnership
Good Innovation

Rising Star

CRUK – Francesca Bender
Cats Protection – Colin Thomas
NSPCC – Greg Marshall
NSPCC – Lucie Stitch
Insight-Ful – Jonathan Cook

Outstanding Contribution

– The winner for this category will be announced on the night.
[message_box title=”About the Insight in Fundraising Special Interest Group” color=”blue”]
The IoF Insight in Fundraising Special Interest Group (IoF Insight SIG) is open to all and everyone interested in unlocking the power of data insight for the better of fundraising, and membership is free.
Run by a committee of volunteers, the IoF Insight SIG is dedicated to making a practical and sustainable difference in the sector, running an annual conference, as well as seminars, training courses and networking events.