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What makes fundraisers tick? Research is underway

What kinds of people are fundraisers? What are they like as individuals and as fundraising professionals? Research to understand this is getting underway.

The Institute of Sustainable Philanthropy’s latest research is trying to understand what drives fundraisers’ motivation at work and thus what either “charges” or “drains” them. It is also interested in how people experience being employed as a fundraiser and specifically what contributes to their overall sense of wellbeing.

Professor Adrian Sargeant explains: “We’re drawing on the brand new science of Philanthropic Psychology to look at both who fundraisers are (as a person) and who they are as a fundraising professional”.


How to move from Fundraiser to CEO - by Bruce Tait. Upwards white arrow on blue background.

The research is supported by Philanthropy and Fundraising International, and follows on from their major research project in 2014 on what makes Great Fundraising, produced by Professor Adrian Sargeant and Professor Jen Shang.

Logos of Institute for Sustainable Philanthropy and of Philanthropy & Fundraising International

Take part in the research

The research phase is underway and fundraisers in the UK and internationally are invited to participate.

Professor Sargeant commented: “It doesn’t matter where you are in the world – we’d love to hear from you.”

He estimates that the survey should take up to 15 minutes to complete. All responses “will be treated as strictly confidential”.

If you participate in the survey you can request to receive a copy of the final report via email.

Two versions of the survey

There are two surveys.

For enquiries about the survey please contact ha*****@ph********************.uk.