Romeike donates media monitoring services via the Media Trust

Street artist wrapped in newspaper reading a newspaper. Photo: Howard Lake
In the news. Photo: Howard Lake

Media contact and monitoring agency Romeike has become a corporate member of the Media Trust, the media industry’s charity, and will be helping charities find and contact the right journalists and then monitor and evaluate what they say.

Romeike will donate consultancy time and services to help the voluntary sector get the best out of its media campaigns.

In addition it will in seminars, provide Mediadisk, prepare online guides and offer one-to-one consultancy and training.

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The company is perhaps best known for its press cutting services, but provides a range of other tools and services.

“This is a great opportunity for us to help charities by doing what we know best,” said Neil Palfreeman, managing director of Romeike. “Ultimately, we want them to experience the enormous business intelligence to be gained from well-managed media campaigns.”

The Media Trust links the skills and resources of media professionals to the communications needs of voluntary organisations. It also runs the Community Channel on digital television, the Community Newswire, offers online matching, media training, runs more than 200 training events a year for the voluntary sector and has its own video and television production department.

Other corporate members of the Media Trust include the BBC, BSkyB, ITV, Channel 4 Television, Weber Shandwick, Discovery Networks Europe, Guardian Media Group, News International, Newsquest, WPP and Turner Broadcasting Systems Europe.