BHF London to Brighton to return in 2022
Melanie May | 18 October 2021 | News
The British Heart Foundation’s London to Brighton Bike Ride will return next June, after being cancelled for the last two years due to the pandemic.
Returning on 19 June 2022, the charity expects the event to see around 16,000 cyclists of all abilities take on the 54-mile ride, starting in Clapham and ending on Brighton’s seafront. It hope the event will raise more than £2.8 million.
It is expecting record interest in the event after the break and has launched a ballot system to give everyone a fair chance of participating. Cyclists of all abilities are advised to enter the ballot now, and will be notified in December as to whether they have been successful.
Krystyna Grant, Head of Innovation and Products at the BHF, said:
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“It’s incredible to announce the return of our London to Brighton Bike Ride. The event is the highlight in our calendar and we’ve really missed cheering on the cyclists as they pedal the 54 miles from London to Brighton to raise funds for our life saving research.
“Covid-19 has had a huge impact on the events and charity sector, so it feels good to be back. Next year’s London to Brighton Bike Ride will be the biggest closed road cycle event in the UK. To avoid missing out on the chance to be part of this, we’re encouraging all cyclists to register their interest now.”
The event will also return with a new sponsor: PureGym, a gym operator chain with more than 1.7 million members across approximately 500 clubs throughout Europe.
Stephen Rowe, Chief Marketing Officer at PureGym, said:
“We are excited to be the official sponsor of the BHF London to Brighton Bike Ride. This iconic event is not just an opportunity to raise funds and awareness of the important work that the BHF do, but it brings people together from all walks of life and all abilities to help build a healthier nation.”
About Melanie May
Melanie May is a journalist and copywriter specialising in writing both for and about the charity and marketing services sectors since 2001. She can be reached via thepurplepim.com.