Research reveals information on Irish digital giving
Howard Lake | 22 October 2019 | News
A new study shows that 62% of Irish charities now accept donations on their websites, according to research carried out by Digital Charity Lab, the official Irish partner of the Global NGO Technology Report.
Key findings include:
- 78% of Irish charities send email communications, though many contact their lists infrequently
- Only 30% of Irish charities use Facebook’s Fundraising tools, well below the North American figure of 45%
- 96% of charities use social media, but only 48% have a social media strategy
- Irish charities use Google Ads more than their peers in Europe and North America, but many with the Google Grant are not using it
The most popular payment types used for fundraising were credit card (87%), direct debit (55%) and PayPal (55%). Among online fundraising tools, recurring/monthly giving was used by 92% of organisations surveyed.
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Of the 96% using social media, the most popular channels were Facebook (93%), Twitter (88%), Instagram (48%), LinkedIn (46%), YouTube (34%) and WhatsApp (6%).
139 Irish non-profits completed the survey. Ireland rates slightly behind the rest of Europe and USA in use of key digital channels.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.