Fundraising news, ideas and inspiration for professional charity fundraisers

Five tweets for fundraisers for 2 November 2016

Five tweets for fundraisers for 2 November 2016

Here is another in our occasional round-ups of tweets for fundraisers. They can be good examples, inspiring quotations, useful tips, or plain quirky posts.

1. Think local

Cancer Research UK is using a 45 second video posted on social channels to give practical tips to help its supporters collecting cash in their area. That’s so much better than an A4 download of tips: show, don’t tell.

 

2. SEO rules

Social sharing matters, but so too does being found on Google.

3. Mobile, mobile, mobile

4. Buttons undone?

The generic ‘donate now’ button is truly part of the navigation menu of a site and easy to ignore. By all means test it, but relevant calls to action are much more likely to be effective.

5. More #FiverGiver

The entry into circulation of the Royal Bank of Scotland’s first polymer-based £5 note has given the #fivergiver campaign, the idea of UK Fundraising blogger John Thompson, another lease of life.

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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