Cashcascade charity lottery-style game announces first £50,000 winner
Howard Lake | 20 July 2016 | News
Charity numbers game Cashcascade® has given a couple from Merseyside the top prize of £50,000. Michael and Valerie Aindow won by predicting the winning numbers from the week’s New York lottery. Their win also benefited their chosen charity, Royal Voluntary Service.
Mr Aindow had been playing Cashcascade, paying £2 a week, and donating to RVS since 2011. He said:
“It’s a wonderful surprise and at our time of life it is the greatest gift as we now have financial peace of mind for the future. My wife has been very ill and now if we ever need some help in the home, to make things more comfortable for her, we know we can afford it.”
He added that, because he paid by Direct Debit, he had forgotten that he was playing the weekly game.
Cashcascade® players can choose to support a number of participating charities benefiting children, disability, homelessness and animals while at the same time having a chance to win prizes ranging from £10 to £50,000. For every £1 entry, at least 45p goes to good causes, more than most lotteries, according to Cashcascade, which claims that the charitable donation “is often only around 28p”.
Mr Aindow chose to support Royal Voluntary Service because, as a full-time carer for his wife, he is aware of the valuable support the charity provides to older people and their families in communities throughout the UK.
The winning sum was presented to the Aindows at The Bold Hotel in Southport by Clive Mollett, Managing Director of 121 Fundraising and creator of Cashcascade.
Mollett said:
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“This is one of the great things about being involved in Cashcascade – seeing the smile on a winner’s face. Everyone can celebrate because it’s one of those rare win, win situations: the player wins and their chosen charity benefits from their committed weekly donation.”
Cashcascade® was developed by Clive Mollett, Managing Director of 121 Fundraising. The programme avoids the usual fundraising obstacles found in weekly lotteries by cutting out red tape and the need to invest in expensive player acquisition. Charities can access regular income without any risk as there are no charges, or costs involved. Sales support materials are provided free of charge.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.