Annie Moreton to join The Good Agency
Howard Lake | 19 September 2014 | News
Annie Moreton, Deputy Director of Individual Giving and Legacies at Save the Children, is joining The Good Agency as Associate Director, responsible for leading the agency’s fundraising work.
She will join the integrated planning and strategy team, working with Dan Dufour, Head of Brand and Nicole Parkinson, Head of Social and Content.
Moreton has over 25 years’ experience of working in the voluntary sector. At Save the Children over the past five years she has helped achieve substantial growth in individual giving, leading on major projects including the annual Build it for Babies capital appeal and the move to a better CRM system. She successfully initiated a match funding bid, doubling the income from the 2014 Christmas appeal.
Annie Moreton
Before Save the Children she worked at Greenpeace for 12 years. As Marketing Director there she introduced face to face fundraising to the UK, and developed high value individual giving. She also spent 10 years as a consultant with various charities.
She starts at The Good Agency, which works with charities to develop effective fundraising strategies and plans, on 6 January 2015. Clients include Cancer Research UK, BLESMA, Concern, WaterAid, NSPCC and MS Society.
Annie Moreton said:
“The Good Agency works with a fascinating array of causes, and I’m really looking forward to adding my strategic experience and practitioner skills to work with clients such as WaterAid and Cancer Research UK. I’ve worked with many members of The Good Agency team as a client, and I’m hugely looking forward to being part of the team and making more good things happen.”
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.