Fundraising and direct marketing agency Cascaid is now fully integrated into The Good Agency and will no longer use the Cascaid brand. The merger process began earlier this year and there have been “no changes in personnel or client accounts.”
The Good Agency works with businesses, government, trade unions and charities, and specialises in marketing communications that “maximise the benefit of an organisations’ social, ethical and environmental values”.
Its client portfolio includes Durex, Mars, New Look, Wrigley’s, Unison, Johnson & Johnson, wood for good, Forum for the Future and the Environment Trust, RSPB, NSPCC, Cancer Research UK, Christian Aid, Arthritis Care, WSPA, ActionAid and MNDA.
Cascaid’s managing director Alan Clayton is now a member of The Good Agency board. He said: “This is the final and logical step of the merger and it follows six months of successfully working together, pooling our expertise and skills to form what has become an incredibly powerful agency offering.
“While we are naturally sorry to lose the name which has meant so much to us and to our clients over the last decade we are absolutely confident that The Good Agency will take forward and further develop the strong ethos on which the Cascaid brand name was built.”