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GOOD Agency to be lead fundraising agency for Dogs Trust

GOOD Agency to be lead fundraising agency for Dogs Trust

Dogs Trust has appointed GOOD Agency as its lead fundraising agency. It will help the charity improve and develop its fundraising activity across all channels including TV, radio, online and digital.

It will also work alongside Dogs Trust’s media planning and buying and data analysis agencies.

The account was previously held by Kittcatt Nohr Digitas. GOOD Agency won the account in a competitive pitch.

Dogs Trust is the UK’s largest dog welfare charity, looking after and rehoming dogs across a network of 21 rehoming centres in UK and Ireland.

Nick Daniel, Marketing Director at Dogs Trust said:

“With the challenges facing the sector, GOOD Agency absolutely shone out as the best agency to help us respond. They completely got us and most importantly, dogs.”

Chris Norman, Strategy Director at GOOD Agency said:

“From the moment we received the brief the whole agency wanted to work on it. We are thrilled to be helping such an iconic brand achieve ambitious goals and help ensure all dogs in the UK are treated with love and respect”.


Dogs Trust’s latest TV advert, Someone Special, aired in February:


Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

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