Amazon donations via In Kind Direct increase 10x to £500,000
Howard Lake | 20 November 2013 | News
Online retailer Amazon has donated stock and services worth over £500,000 to charities via In Kind Direct. This is a tenfold increase on its donations last year.
So far this year 865 charities have benefited from Amazon’s donations.
Amazon has supported In Kind Direct for several years. This year, it extended this support by providing help to the charity with IT hosting, funding and sharing expertise on merchandising and online retail. Amazon.co.uk Ltd’s Vice President, Consumables, Ajay Kavan, also joined the In Kind Direct board of Trustees and this year was elected Chair of In Kind Direct’s International Committee.
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Items donated by Amazon include toys, pet food, household disposables, homeware, kitchen items and mosquito nets.
[quote align=”left”]“In Kind Direct is a great charity that benefits vast numbers of people and we are happy to provide our support in any way we can. We look forward to working with them closely and to an even greater extent in the years to come”
Ajay Kavan, Vice President, Consumables at Amazon.co.uk Ltd[/quote]
Seaforth Information Network Group (SING) is one charity that has received Amazon products through In Kind Direct. They have helped it to run activities, its centre and they are also given to people that may be struggling to afford goods.
“If we know someone is struggling then we can offer them essential items that we have from In Kind Direct. We often distribute goods such as toys, nappies, games, clothes and washing powder to parents via our nursery so that people don’t feel self-conscious about having to ask. Using In Kind Direct really frees up a lot of budget for our charity.”
John Oldland, Centre Manager, SING
[message_box title=”About In Kind Direct” color=”blue”]In Kind Direct was founded by HRH The Prince of Wales in 1996 to provide an easy way for manufacturers, retailers and other organisations to be more socially responsible and ensure that surplus goods are put to good use in local communities. It uses its network of partner charities to distribute the surplus goods donated by corporates reach those who need them most.[/message_box]
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.