Crisis art exhibition to benefit from augmented reality app
Howard Lake | 5 April 2012 | News
An art exhibition in aid of Crisis featuring works by nine leading UK artists is to benefit from an augmented reality app. The facility will let visitors find out more about the artist and artwork, and give them the opportunity to make a donation via their mobile phone or device.
The exhibition at London’s Somerset House features work from Anthony Caro, Nathan Coley, Tracey Emin, Antony Gormley, Nika Neelova, Yinka Shonibare MBE, Bob and Roberta Smith, Gillian Wearing and Jonathan Yeo. The artworks all deal with the themes and issues of homelessness, such as isolation, property, security and space.
The exhibition, which runs until 22 April 2012, also features five works created by homeless or vulnerably housed Crisis artists at Crisis Skylight centres across the country.
Visitors to the exhibition can download the free Aurasma Lite app, point their smartphone or tablet at the artwork, and see it come alive with information, such as an interview with the artist.
For example, embedded in Tracey Emin’s work is a short video of the artist talking about her inspiration and the exhibition. The Jonathan Leo artwork reveals an interview with both him and the people who sat for the painting on display.
The app, available from the iTunes app Store and Android Marketplace, also offers a prominent invitation to click to donate to Crisis. Double clicking takes the user through to the Crisis website where the donation takes place.
Leslie Morphy, Chief Executive of Crisis, said: “It is incredibly exciting for us to have so many world-renowned contemporary artists creating and donating work for the Crisis Commission… We’re really pleased to have Aurasma bring an entirely new dimension to the exhibition. We hope it can help provide a timely boost to donations and awareness of homelessness issues as we continue to work to transform people’s lives across the UK.”
All of the artworks will be sold by auction at Christie’s on 3 May with all proceeds going to Crisis. The cost of commissioning the artwork was met by sponsor GlaxoSmithKline.
www.crisis.org.uk
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.