Cancer Research UK has chosen Convio Teamraiser™ to support its Relay for Life fundraising campaign, with the aim of turning event participants into year-round fundraisers.
The cloud-based TeamRaiser, now available to UK charities, will provide Cancer Research UK with a fully branded online platform that features registration, online donations, real-time fundraising reporting, event management, email capability and social media integration.
The system includes step-by-step prompts to help team captains and event participants raise more money, involve others and share what they are doing with other volunteers. It provides fundraising pages for a particular event, for teams, and for individuals. Event participants can use it to send and track emails to their contacts, share pictures and messages via social networks and track their progress against team and individual targets.
In the USA, the American Cancer Society, which first developed the Relay For Life idea, has been using TeamRaiser nationally since 2005, during which time it has increased online revenue by 48%. Cancer Research UK will be the first UK organisation to use it.
Simon O’Leary, Head of Volunteer Fundraising at Cancer Research UK, said: “TeamRaiser allows us to provide a better experience to members of the public who are registering for our Relay For Life events and crucially provides more integrated fundraising capability that we can use to drive incremental income growth.”
The charity will be able to use TeamRaiser to access an instant picture of how all Relay For Life events are developing, throughout the 12 month period of the event.
Martin Campbell, UK Managing Director at Convio, said: “Coordinating so many events, teams and participants is a real challenge and TeamRaiser offers everything you need to manage a Relay For Life in one joined-up platform, helping to raise awareness and funds for Cancer Research UK.”