InstaGiv’s widget combines SMS, video and social media for cancer charity
Howard Lake | 25 March 2011 | News
The Northern Ireland Cancer Fund for Children (NICFC) in partnership with the Belfast Telegraph is using a widget developed by mobile fundraising provider InstaGiv to raise funds using a combination of mobile text giving, video and social media.
InstaGiv Managing Director Michael Carlin describes the new widget as a movable and sharable mini-application. “It can be shared anywhere, anytime” he said, “via websites, blogs or social media platforms. It is also fully functional on the Facebook news feed thus giving direct access to the 20 million Facebook users in the UK. That means that a charity can exploit the power of video and have its message quickly spread to a potentially huge audience”.
Supporters can share the widget bearing the charity’s message with their friends and contacts, and they can make text donations by entering their mobile phone numbers via the widget’s donation function.
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[Video at http://www.instagiv.com/campaigns/core_widget.php?profileId=115 no longer available].
The Belfast Telegraph is featuring the widget for NICFC for a month on its website.
- ClearCourse acquires Instagiv (17 May 2019)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.