After a lengthy review, WaterAid has appointed charity specialist Whitewater and media agency Mike Colling and Company to jointly manage its direct marketing account.
The charity has worked with a number of agencies over the last few years but now wants to develop a ‘real partnership’ with agencies. Individual supporter fundraising manager at WaterAid Angharad McKenzie said:
“We wanted to establish an agency-client relationship where everyone on the team would be truly committed to our vision and to delivering the very best strategies and campaigns to help us meet it.”
MD of Whitewater Steve Andrews said:
“WaterAid are hugely ambitious so it’s a real privilege to have been chosen to work with them. Exciting too as they’re lovely people with a great cause.”
WaterAid has worked with MC&C for three years on the planning and buying of DRTV airtime.