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WaterAid appoints two new agencies

Howard Lake | 13 June 2008 | News

After a lengthy review, WaterAid has appointed charity specialist Whitewater and media agency Mike Colling and Company to jointly manage its direct marketing account.

The charity has worked with a number of agencies over the last few years but now wants to develop a ‘real partnership’ with agencies. Individual supporter fundraising manager at WaterAid Angharad McKenzie said:

“We wanted to establish an agency-client relationship where everyone on the team would be truly committed to our vision and to delivering the very best strategies and campaigns to help us meet it.”

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MD of Whitewater Steve Andrews said:

“WaterAid are hugely ambitious so it’s a real privilege to have been chosen to work with them. Exciting too as they’re lovely people with a great cause.”

WaterAid has worked with MC&C for three years on the planning and buying of DRTV airtime.

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