Supporter relationship management company Valldata Services is to take over ‘Our Lasting Tribute’, the pioneering in memoriam online fundraising platform established by direct marketing agency Whitewater, which went into administration last month.
The acquisition, dubbed a ‘rescue’ by the agency, remains subject to contract. It should mean that the site can remain fully operational for the charities which currently use it, removing the uncertainty that some of the 35 charity clients have voiced over the last three weeks.
Valldata already provides a number of digital services for charities, including Content Managed Solutions, Integrated Payment Portals and Event Management Portals.
‘Our Lasting Tribute’ enables individuals to set up a Tribute Fund in memory of a loved one. The Fund, which sits under the umbrella of an existing charity, is named after the deceased and becomes a valued memorial and focus for family and friends to raise money for the charity.
Hamish Horton, CEO of Valldata, told UK Fundraising that he hoped to complete the legal process within a few days. He said: “Everyone at Valldata is delighted that we have been able to finally reach an agreement with the liquidators that will enable stability of the ‘Our Lasting Tribute’ platform for all the clients that currently utilise it… We look forward to building on these key relationships in the coming days and weeks, and developing the product for many years to come.”