Why your supporters are wealthier than you expect. Course details.

Showing what your money does – the Water Buffalo movie

Howard Lake | 16 July 2008 | Blogs

Still from Water Buffalo movie video
From: Water Buffalo Movie on YouTube

Giving timely and accurate feedback to donors should be a fundamental element of all fundraising. Steve Andrews at Whitewater argues in Online video and today’s fundraiser that online video is a powerful tool in this regard.

“What better way to achieve this than through video? I know of at least three non-profits that are training frontline staff in the use of video – precisely for this reason. They want to inspire their donors with what their donations have achieved. And to build their trust,” he wrote.

He adds: “Video online will have many uses for the non-profit fundraiser. None excite me more than being able to give powerful, believable feedback to donors. To give them the evidence they crave.”
He cites 4 Generations: The Buffalo Movie as “an extraordinary example of how video evidence can connect donors with beneficiaries – and yet, as far as I’ve seen, to be done better”.

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Why your supporters are wealthier than you think... Course by Catherine Miles. Background photo of two sides of a terraced street of houses.

It’s easy to criticise the initiative as an example of untargeted aid being parachuted in, but as an example of showing how a donation was converted into practical assistance, it is very good.

See what you think.

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