RNID appoints Whitewater

Howard Lake | 7 January 2010 | News

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RNID, the leading charity working with hearing loss and hearing health, has appointed specialist direct marketing agency Whitewater to help them review and deliver a new approach to their fundraising activities.

RNID’s wants Whitewater to help it build a more sustainable approach, which will deliver consistent and higher value returns. In particular it wants to improve donor recruitment and retention and develop new products to support this. Work will get underway with a full audit by the agency of RNID’s current fundraising activity.

Mark Roper, Managing Director at Whitewater, was looking forward to helping RNID tackle its challenges. “These include the need to increase awareness”, he said. “These issues allow us to work where we love to be – developing strategies hinged in supporter and market insights.”

Whitewater beat one other agency in a pitch for the account.

www.rnid.org.uk

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.