Fundraising news, ideas and inspiration for professional charity fundraisers

RNID appoints Whitewater

RNID appoints Whitewater

RNID, the leading charity working with hearing loss and hearing health, has appointed specialist direct marketing agency Whitewater to help them review and deliver a new approach to their fundraising activities.

RNID’s wants Whitewater to help it build a more sustainable approach, which will deliver consistent and higher value returns. In particular it wants to improve donor recruitment and retention and develop new products to support this. Work will get underway with a full audit by the agency of RNID’s current fundraising activity.

Mark Roper, Managing Director at Whitewater, was looking forward to helping RNID tackle its challenges. “These include the need to increase awareness”, he said. “These issues allow us to work where we love to be – developing strategies hinged in supporter and market insights.”

Whitewater beat one other agency in a pitch for the account.

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Research massive growth in giving.

Get free email updates

Keep up to date with fundraising news, ideas and inspiration with a weekly or daily email. [Privacy]

* We do not share your email or personal details.
" />