HFT, the charity for people with learning disabilities, has launched a donations website for its Zinnia Fund, enabling family and friends to make in memoriam donations online.
The fund, which was established in September 2007, takes its name from the brightly coloured, lollipop-shaped Zinnia flower which stands for ‘thoughts of absent friends’.
OLT (Our Lasting Tribute), the specialist tribute giving division of direct marketing agency, Whitewater, set up the programme on behalf of HFT to allow individuals to create their own Zinnia Tribute Fund which friends and family can help grow, making donations on special occasions, or on a regular basis.
The new website enables supporters to upload picture and write blog entries about the person the Fund is honouring, whilst at the same time allowing friends and family to sign a visitors’ book, leave messages or light a candle.
“This is proving a very popular way for people to share their memories of loved ones and allows family and friends wherever they are in the world to have a point of contact with each other”, said Katie Tennyson, legacy manager at HFT, formerly The Home Farm Trust.
“Raising funds in memory of someone special is a poignant and lasting tribute which can be rewarding for everyone involved”.