New Website for WaterAid
Howard Lake | 6 January 2006 | News
Visitors to the WaterAid website will notice a number of exciting changes thanks to a redesign launching on Monday 9 January. 2006 marks WaterAid’s 25th anniversary and the launch of a new logo as well as a new more user friendly website.
The homepages have been redesigned to give maximum exposure to appeals and campaigns as well as the research and learning taking place in WaterAid’s 15 country programmes. Navigation has been enhanced to make it easier for users to find what they want.
A new Events section has been created, linking in to an events fundraising micro site where supporters can easily build their own online sponsorship page to raise money for any event in which they are participating.
“Building on the strengths of the old WaterAid site we have made a number of alterations to the look and feel of the pages as well as their technical configuration. We hope these changes will make for a satisfying user experience and allow people to view the full breadth of information on our organisation.” Vincent Casey, Internet manager, WaterAid.
Font sizes have been increased and we have tried to make substantial use of photography from our country programmes. The increased font size and changes to the way the templates are coded are also designed to make the site more accessible to disabled users. The site is now fully compliant with W3C Priority 1 accessibility guidelines.
The WaterAid network consists of an international site which acts as a portal to the United Kingdom, United States, Australia, Ghana, Nigeria, Ethiopia and Mali websites. Clear branding inserted into the top banners of each of these sites fully informs the user where they are on the network. The platform has capacity for further country sites to be constructed by the country programmes.
“It is important that we achieve optimal rankings in search engines such as Google and Yahoo so our templates have been coded in a search engine friendly manner. We would like to encourage people to stay in touch with us and informed about our work so we have made it easy to sign up to our various electronic newsletters.” Concluded Casey.
For more information, interviews, screen shots contact:
WaterAid Media Team: 0207 793 2245 or 0788 752 1552 (out of hours)
Paul Hetherington
Media Relations Manager
WaterAid
+44 (0)207 793 2245
pa**************@wa******.org
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.