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CAF creates online Direct Debit platform for smaller charities

CAF Donate
CAF creates online Direct Debit platform for smaller charities

The (CAF) has created a new online giving platform to help small and medium sized charities process donations online and offline, and make it easier for them to accept regular donations by Direct Debit.

CAF Donate will simply charge charities a small amount for each transaction. It will not charge a set-up fee or regular monthly charge.

Accepting Direct Debit donations

Only a small minority of charities accept Direct Debit donations. According to the Payments Council, 91% of charities do not accept Direct Debits, whether online or offline.

Chris Allwood, Senior Product Developer at the Charities Aid Foundation, said:

“Too often charities are put off setting up online giving because of the perceived cost, both in terms of processing fees and administrative costs. We’ve set up CAF Donate to make it easier for these charities to accept donations and fundraise”.

Whether or not they choose to use the Direct Debit option, charities using CAF Donate will be able to process other donations, whether received by post, phone or online, all within the one system. Offline donation data can be uploaded to CAF Donate.

Two versions

Charities can choose a basic CAF Donate profile or the full service.

The basic profile provides charities that do not have their own website an online page to help with their fundraising efforts. The full service gives charities the tools to fundraise through their own website and via phones and Facebook. It also offers charities a widget to allow supporters to donate to them without leaving the charity’s website.

The full service also automatically includes Gift Aid reclamation to make every donation go that bit further.

 

 

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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