EasyJet repeats click to give online fundraising
Howard Lake | 3 November 2004 | News
Low-cost airline EasyJet is once again setting up a click to give for free Web site to raise funds for its selected charity.
EasyJet has pledged to raise at least £50,000 for the National Society for Epilepsy with its click to give site, which launches today, and other fundraising activities. The airline will donate 25p every time a visitor clicks on its logo on the fundraising page.
EasyJet has aleady enjoyed success with this type of online fundraising. A year ago it launched a click to give site in aid of Whizz-Kidz whereby it donated 25p every time a visitor clicked on the campaign button and raised its target £50,000 faster than expected.
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.