Catholic aid agency CAFOD has chosen digital agency Chameleon Net to re-design and develop its website. The new website will support CAFOD’s organisational aim of encouraging supporters to give, act and pray.
Chameleon Net will help the charity improve its online donation process, promote online participation in campaigns, and provide downloadable spiritual resources. It will start by defining a user-centric information architecture, which involves producing a detailed analysis of CAFOD’s target audiences, and defining the appropriate organisation of the site’s content in order to meet those audiences’ needs.
A new visual redesign will then be created with the aim of better highlighting the charity’s work overseas. The site will also be integrated with CAFOD’s presence on social network sites and its blogs.
The new site is due to launch this summer.