Beer money for Royal British Legion from new brew
Howard Lake | 16 May 2004 | News
The Royal British Legion is to earn 10p for each bottle of the new Liberation Ale sold in supermarkets nationwide.
The Lancashire-based Daniel Thwaites Brewery created the new drink as part of the commemoration of the 60th anniversary of D-Day. The Legion anticipates the ale will raise at least £25,000.
On sale from 24 May 2004, Liberation Ale will be stocked by most supermarkets and cash-and carry stores across the UK until Christmas.
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The Royal British Legion follows in the footsteps of other charities which have raised funds from commemorative beers. The RNLI for instance received income from sales of Celebration Ale in 1999 as part of its 175th anniversary.
More fundraising and beer ideas
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- Cheers! Eight charity beers to raise a glass to (26 March 2018)
- Tennants donates 5p from each of its beer sales today in Scotland (14 September 2012)
- A pint of your best charity ale please: a round of fundraising beers (13 March 2020)
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.