Fruitful Fundraising rebrands
Howard Lake | 5 November 2003 | News
The companies that previously existed under the banner of Fruitful Fundraising are now going to be collectively known as “Fruitful”.
The rebranding means that the trade names of Open Air Global, Front Door Fundraising and Charities in the Workplace will disappear. The three separate divisions will continue to exist, but they will now be backed up by a combined quality client services department and unified administrative support.
Fruitful say the restructuring has been initiated in direct response to those of its clients who already use more than one of its services and who “would like to experience a more streamlined package.” Fruitful say that the changes “will bring very positive results for all of our clients because we will be able to share our expertise across the organisation more effectively.”
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All of the Fruitful divisions will contribute 50% of their profits to the Fruitful Fundraising Trust. This Trust, whose independent trustees have recently applied to the Charity Commission for registration, was set up “to ensure that no charities will have lost out from the liquidation of Open Air Fundraising Ltd.” Once they have been recompensed the Trust will receive 25% of all profits from the divisions, with charity beneficiaries being selected by Fruitful staff.
Fruitful have also announced a new service, “Donors for Life”, that “brings the culmination of our experience to bear on donor retention over the first year of the donor’s commitment.”
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.