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Fight for Sight appoints The Communications Agency

Howard Lake

Howard Lake | 4 December 2007 | News

Fight for Sight has appointed The Communications Agency (TCA) to produce a major campaign following a three-way pitch.

TCA will develop a campaign aimed at raising the profile of the charity and the work it does as well as developing existing and new streams of fundraising.

In June TCA produced the “Give a Few Bob Campaign” for the Prostate Cancer Research Foundation, which used the name and image of the late comedian Bob Monkhouse to good effect.

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Annu Mayor, Fundraising Director of Fight for Sight, said: “One of our proudest achievements has been a donation of £1 million to fund a dedicated research floor at the new children’s eye centre at Moorfields Eye Hospital. None of this money comes from the government – all of it comes from our supporters”.

Fight for Sight is committed to providing over £5 million in grants to over 50 eye research projects across the UK.

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Howard Lake

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.

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