Tennent’s donates 5p from each of its beer sales in Scotland today

Howard Lake | 14 September 2012 | News

• Tagged with:
• alcohol
• corporate fundraising
• Olympics
• Scotland
• sport

Tennent’s will donate 5p to charity for every pint of Tennent’s Lager, Caledonia Best and Tennent’s Original Export sold across the whole of Scotland.

Scottish brewer Tennent Caledonian is today donating 5p from the sale of each of its draught beer sales in Scotland to Capability Scotland. It is its way of marking the success of Scotland’s medal winning Olympic and Paralympic athletes as they parade through Glasgow.

Capability Scotland was selected to benefit because of its work supporting disabled people to access sports and leisure activities.

Tennent’s will also celebrate Scotland’s athletes’ achievements this summer by producing 1,000 commemorative bottles of its premium export lager, Tennent’s Original Export, which will feature a gold version of the iconic Tennent’s ‘T’ bottle and pack, designed especially for the occasion.

Managing Director of Tennent Caledonian John Gilligan comments: “Everyone at Tennent’s agreed that we wanted to do something special to mark [the athletes’] victory parade on behalf of our business, our customers and all Tennent’s drinkers.

So for one day on the 14th of September, everyone across Scotland can toast our athletes and be part of the celebrations, knowing that they’re raising some funds for a truly worthwhile cause in the process.

“And the lucky onesmay be able to get their hands on one of our limited edition Tennent’s Original Export Beer bottles as a keepsake from the day, which I’m sure will be like gold dust themselves once they’re released!”

More fundraising and beer ideas

• From gin to Scotch eggs – products raising funds for charities (14 June 2021)
• Beer money for Royal British Legion (16 May 2004)
• Bloody good beer for a bloody good cause (5 December 2020)
• Cheers! Eight charity beers to raise a glass to (26 March 2018)
• A pint of your best charity ale please: a round of fundraising beers (13 March 2020)

About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale. He is the founder of Fundraising Camp and co-founder of GoodJobs.