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London Marathon donations via Justgiving reach £22.4 million
Howard Lake | 28 April 2009 | News
Runners in the 2009 London Marathon have raised £18,055,555.37 online via Justgiving, worth £22,459,155.11 including Gift Aid to charities. The site was used by 17,843 people who generated 524,332 individual donations.
The total income was 7% higher than last year, but the average donation had dropped from £32 in 2008 to £29.50 this year.
The average raised per fundraising page (that generated donations) was £966 (without Gift Aid).
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Donations will continue to be made and Justgiving anticipates the final total to be £25 million including Gift Aid, about 10% more than was raised in 2008.
The Justgiving site recorded record donations on the Monday, Tuesday, Thursday and Friday before the event. On Friday alone, 66,785 people donated £1.597 million on the site, the most ever donated on the site in one day.
www.justgiving.com
- C4 Dispatches to cover fundraising at London Marathon (8 April 2010)
- Phil Packer’s 26th mile for Whizz-Kidz in Marathon challenge (12 April 2010)
- Virgin Money Giving raises £10 million in first six months (27 April 2010)
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About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.