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Virgin Money Giving raises £10m in first six months

Virgin Money Giving raises £10m in first six months

Online donations service Virgin Money Giving has raised over £10 million for charity in the six months since it launched on 14 October 2009.

Virginmoneygiving.com is the official sponsorship website of last weekend’s Virgin , together with the Royal Parks Half Marathon and Sony ‘Run to the Beat’. The site was used by 437 fundraising teams running together, as well as by individual runners. A popular donation was £1 per mile, or a total of £26.20, selected by over 13,000 people. That alone generated £340,600, or £429,854.50 with Gift Aid added.

Unlike other online fundraising services, Virgin Money Giving (virginmoneygiving.com) is a not-for-profit business. That means its fees to charities are as low as possible so more money reaches good causes.

Jo Barnett, Executive Director at Virgin Money Giving, which operates on a not-for-profit business model said: “We launched Virgin Money Giving as a result of Virgin Money’s London Marathon sponsorship. We realised there was a better, more efficient way for people to raise money online with a not-for-profit business model which is unique in online fundraising”. The company estimates that its not-for-profit approach “means over £500,000 extra has already reached charities compared to if the money was donated through other leading online fundraising services”.

www.virginmoneygiving.com

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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