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JustGiving publish infographic of Virgin London Marathon 2011 fundraising statistics

JustGiving publish infographic of Virgin London Marathon 2011 fundraising statistics

Online giving service have shared statistics from this year’s Virgin in the form of an infographic.

 

Highlights amongst their findings include:

• Scottish runners are the most successful fundraisers

• those who started fundraising and training early (November, December and January) raised more than those who started later

• those who started fundraising via their JustGiving page on 12 December raised the highest average amount compared to other days

• on average, men raise around £85 more than women runners

• the most successful fundraisers are runners aged 61 to 65: they raise an average of £146 more than others.

Although JustTextGiving wasn’t introduced until after the 2011 London Marathon, the infographic notes that runners for the 2012 Marathon who are using the service have already raised on average £21 using SMS text giving.

JustGiving infographic on Virgin London Marathon 2011 fundraising statistics

Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world's first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp.

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