Social media suggestion for PR agencies
Howard Lake | 27 February 2009 | Blogs
UK Fundraising thrives on receiving timely, relevant, practical and interesting news releases about fundraising. We get lots each day and try to use as many of the good ones as we can.
Because of the growing volume of good news releases, we set up our UK Fundraising Newswire a few years ago to enable PR agencies, charity PR staff and other journalists to post their news releases directly into the site.
This was useful both to ensure that key news items did at least get some coverage on the site, and to help other news releases that, while they didn’t qualify as major news items, still deserved coverage on the site.
But we can do more and have started doing so. Using social bookmarking site delicious.com, we now bookmark interesting stories or resources that we don’t plan to feature on UK Fundraising but which deserve some mention on UK Fundraising.
You can see these bookmarks in our aggregator at
https://www.fundraising.co.uk/aggregator/sources/83
or directly at delicious.com:
http://delicious.com/HowardLake
More importantly, the latest bookmarks are automatically featured on the front page of UK Fundraising under the main news items and blog posts, under the title ‘Howard Lake’s delicious.com tags’.
So, my suggestion to PR agencies and staff keen to do their best to get UK Fundraising to feature their story somehow: make sure you publish a copy of your news release on your (or perhaps your client’s) website. In the copy you send me, include a link to that news release.
Then, if I can’t use it as a main news item, or you don’t have time to add it to the newswire, there’s still a chance I can bookmark it and it then gets its 15 minutes of fame on the front page of this site.
One other benefit of publishing news releases online yourself: you can send me a short message via Twitter with a link to that news release.
Good ideas? Could they work for you? Let me know – or start sending me news releases with URLs in.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.