Morrisons launches its largest charity product promotion
Howard Lake | 2 May 2018 | News
Supermarket Morrisons has launched ‘Every Pack Gives Back’ for its charity partner CLIC Sargent. It says that this is its largest ever charity product promotion.
Focusing on the tea and coffee break, it is reducing the price of 32 lines of tea, coffee, biscuit and cereal bars. This is the first time Morrisons has brought so many brands together in support of its charity partner.
Selected Kelloggs, McVities, Cadbury, Belvita, Nescafe and Yorkshire Tea products are on sale from 2-29 May, with 5p per pack going to CLIC Sargent to help children, young people and their families facing cancer.
SEE ALSO: Morrisons raise record £326k for CLIC Sargent for World Cancer Day (8 March 2018)
Advertisement
Every Pack Gives Back
‘Every Pack Gives Back’ is part of a partnership between Morrisons and CLIC Sargent. The partnership has a target of £8m “which will transform the support CLIC Sargent can give to families following a cancer diagnosis”.
John Gunton, Senior Buying Manager at Morrisons, said: “Thanks to the generosity of our colleagues and customers we have already raised almost £3.8 million for young lives facing cancer – and with Every Pack Gives Back we hope to reach the £4 million milestone.”
The three-year partnership has a total target of £8 million. Morrisons staff chose CLIC Sargent following a vote in January 2017.
About Howard Lake
Howard Lake is consultant editor of UK Fundraising. He founded the site in 1994 and successfully sold it in 2022. As director of Giving X Ltd he is exploring growing giving on a massive scale.
He is the founder of Fundraising Camp and co-founder of GoodJobs.